BreadTalk Launches New Concept Store in Avenue K Shopping Mall

BreadTalk, a leading boutique bakery chain in Asia, opened its new concept store in Avenue K Shopping Mall. Located at Level C, directly opposite the entrance of the KLCC LRT station, the store will be welcoming customers with the aroma of freshly baked bread from 8.00am to 10.00pm daily.

Established in Singapore in 2000, BreadTalk has grown to become a highly popular lifestyle bakery chain with a wide variety of freshly baked breads and cakes. The concept store will be the first to join a list of over 800 existing outlets spanning key markets such as Singapore, China, Hong Kong, Indonesia, Thailand, and the Middle East.

BreadTalk’s new concept store aims to excite customers with a refreshing bakery experience. Key features such as its open kitchen that highlights BreadTalk’s Masterchefs strives to provide transparency and insights into how their delicious breads are created.

“We are much more curious nowadays about food, its benefits, processes and the creative inspiration that goes behind it. This new concept store will be one of the first to include an open kitchen to enable customers to go through the bread-making journey with us and witness the skilled craftmanship that our chefs take great pride in,” said Freddie Lee, Executive Director of UML Lifestyle.

“Being able to cater to the Malaysian palette is something we specialise in – this is evident in the array of bestsellers which our customers always return for. We are taking it a notch higher by catering to varied lifestyles and at the same time, ensuring that customers never go hungry throughout the day,” he added.

BreadTalk bakes all of its breads fresh and on-site – using only premium, natural ingredients. Customers’ confidence is continuously assured with the open kitchen’s hygienic processes, quality craftmanship, and product assurance. Customers can choose from more than 100 types of breads and cakes that are priced affordably from RM2.00 onwards.

The two Must Try Signature BreadTalk products at the Avenue K Shopping Mall Concept Store :

• Flosss Bun - It features a smooth egg cream made from a secret recipe, and a generous layer of chicken ‘flosss’, to form a fluffy and favourful bun.

 

 

• Golden Lava Mini Croissant - Sweet and savoury salted egg molten lava filling is piped into the core of our crisp and flaky croissant. One is never enough!

“One of our core objectives with the concept store is to provide the finest breads, bakery items, and gourmet desserts to Malaysians. To continue this effort, we will be opening a few more concept stores in Plaza Low Yat, IOI Mall Puchong, and KLIA2. This will lead to the opening of Malaysia’s first ever BreadTalk flagship store at Star Boulevard along Jalan Yap Kwan Seng,” Freddie concluded.

To celebrate the opening of the BreadTalk concept store in Avenue K Shopping Mall, the following promotions will be available for customers:

• Buy 5 Free 1 (lowest priced item is free) – applicable within the first 2 weeks of opening
• The first 30 customers of the day who make a minimum purchase of RM20 will receive free BreadTalk merchandise – applicable until 23rd November 2018

 

 
For more information, please refer to BreadTalk Malaysia Facebook Page.