The VITAGEN Digestive Health On-Wheels education initiative features a truck fitted out with educational information on probiotics – Lactobacillus acidophilus & Lactobacillus paracasei – which are the ‘good’ bacteria’ that provide us with various digestive health benefits when consumed in sufficient amounts. It will also be accompanied by gastroenterology nurses and nutritionists to provide members of the public with an analysis of their gut health and advice on how to improve it.
At the 30 locations it will go, the public will be able to get their digestive health screenings from nutritionists, receive counselling and stool-test kits from gastroenterology nurses and learn how to stay fit by fitness consultant.The truck will also showcase the findings of the Pusat Perubatan Universiti Kebangsaan Malaysia (PPUKM) study as well as have interactive digestive health games, product sampling and products for sale on promotion.
“The VITAGEN Digestive Health On-Wheels is the first-of-its-kind mobile digestive health initiative created to educate consumers in a more creative and engaging manner. As the gut health leader in Malaysia, VITAGEN is doing this to create awareness about the importance of probiotics for a healthy gut which is essential for overall health as the recent study by latest findings by PPUKM have confirmed,” said General Manager of VITAGEN Mr. Poh Eng Lip.
“With more and more studies identifying the gut as our second brain, it is important for people to realise that the gut is critical to overall wellbeing and knowing how to care for it helps to alleviate many health problems. As the gut health leader in Malaysia, VITAGEN is committed to promoting the importance of a healthy gut,” added Poh.
The PPUKM clinical research that led by Consultant Gastroenterologist, Associate Professor in Medicine, Head, Gastroenterology Unit, Dept of Medicine, Hospital Universiti Kebangsaan Malaysia, YM Associate Professor Dr. Raja Affendi Raja Ali – has shown that the Lactobacillus acidophilus and Lactobacillus paracasei probiotic strains in VITAGEN have a positive impact on gut health and immune system as about 70-80% of the immune system is found in the gut.
The study showed that 96% of respondents had improvement in constipation symptoms while 45% of respondents required a shorter toilet time. It also showed that by consuming the probiotics contained in VITAGEN, the body produces less pro-inflammatory chemicals which reduces inflammation and enhances the immune system and that 73% of respondents with irritable bowel syndrome (IBS) benefited from enhanced immunity.
“We are looking forward to more findings that further strengthen the understanding that the gut is critical to overall wellbeing and knowing how to take care of it will help alleviate many health problems. As the gut health leader in Malaysia, VITAGEN will continue to educate and remind everyone to be good to their gut for better quality of life,” said Poh.
VITAGEN Digestive Health On-Wheels truck activities for the public :
- VITAGEN and PPUKM Research Study Showcase
- Digestive health screening and survey conducted by Gastro nurses
- Stool Test Kit Distribution
- Nutrition and healthy eating advice by nutritionists
- Fitness advice by fitness consultant.
- Interactive Digestive Health Games
- Interactive Q&A with consumers
- Multimedia Video of VITAGEN and PPUKM Research Results
- VITAGEN Less Sugar product sampling and sales