Monday, May 30, 2022

Shopee enables more sellers to grow their business with new Facebook Ads on Shopee Seller Centre

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.


With 95% of Shopee users relying on Facebook and Instagram to discover new brands and products, this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Facebook Ads also allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.

Facebook Ads on Shopee Seller Centre is part of Shopee’s ongoing commitment to support businesses of all sizes to scale online. Shopee Seller Centre offers a one-stop platform to help sellers manage their stores with ease, providing them with access to a full suite of marketing and data tools to create listings, run promotions and optimise their online business performance. They can now set up, launch and manage Facebook Ads campaigns easily and quickly through Shopee Seller Centre.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “Establishing a partnership with Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact our sellers positively and indeed is a game-changer for them. Now, our sellers can utilise and leverage an additional feature on our Seller Centre together with other Shopee marketing solutions to increase the visibility of their Shopee store and products to even more interested shoppers. They are now capable of extending their products' ads across other apps and websites thus increasing their customer base. We will continue to expand our ecosystem through more industry-leading partnerships such as our collaboration with Meta to continue supporting our sellers with more opportunities to scale and upskill digitally.”

Facebook Ads with Shopee was first introduced in 2019 where only brands could run and manage campaigns through Facebook’s platform. Since then, many brands have scaled their business with it, resulting in an average of 5 times return on ad spend (ROAS) across all categories in the second half of 2021.

Damian Kim, Country Director of Meta Singapore said, “It is more important than ever for businesses to reach and engage with customers that matter to them, especially as consumer shopping behaviours continue to change dramatically. Digital discovery remains crucial in driving demand and sales, and I am excited that the launch of Facebook Ads through the Shopee Seller Centre will be the enabling engine for thousands of sellers to have equitable and easier access to leverage Facebook Ads which will connect them with new customers and grow their businesses.”

Integrating Facebook Ads on Seller Centre allows for a simplified self-onboarding process that was designed to offer users a seamless campaign management process from start to end. Aside from shortening the time to launch a campaign via Seller Centre, sellers can conveniently top up and pay for ad credits without having to leave the platform. They can also get full visibility of their Facebook Ads campaign performance and be equipped with actionable insights to optimise results, alongside other ad campaigns.

Facebook Ads on Shopee Seller Centre is currently available to selected sellers across seven markets during this initial launch phase, and will be rolled out to more sellers in subsequent months.

Find out more about Facebook Ads on Shopee Seller Centre here.

Sunday, May 29, 2022

Mid-Year Savings with ShopeePay Day

Nothing beats the feeling of getting a good deal especially if you can earn rewards while shopping. To help you get the best offers and greater savings, ShopeePay Day which happens on the first day of every month is back just in time for your mid-year shopping needs!

Be it shopping from the comfort of your own home or making payments through ShopeePay's integrated DuitNow QR in 1.1million outlets in Malaysia; you are guaranteed to earn a variety of rewards and a chance to participate in high-value giveaways through contests.

Here are some highlights to look for in June 2022 when using ShopeePay:

1 SEN SHOPEEPAY VOUCHERS

You can also save more with the 1 SEN ShopeePay vouchers by getting 100% cashback from brands such as Family Mart, CU Malaysia, Domino’s Pizza and many more. To redeem these 1 SEN vouchers, users can purchase the vouchers using the ShopeePay Near Me feature which is available on the Shopee app.

SHOPEEPAY TRANSFER

Besides greater savings via vouchers, ShopeePay is also rewarding users with Free Shipping Vouchers when they make 5 transfers with no minimum amount to another ShopeePay user until 30 June.

So don’t miss this chance to transfer money to your friends and families.

SHOPEEPAY DAY CONTEST

To sweeten up your month, participate in the ShopeePay x Maybank2U contest to get more with ShopeePay.

From 28 May until 6 June, top up a minimum of RM30 on ShopeePay with Maybank2U, transact offline and be in the running to win up to RM116,000 worth of prizes from Dyson, KitchenAid, Herschel, Getha, OPPO, and many more.

For more information on the contest, visit: https://shopee.com.my/m/shopeepay-top-up-and-win.

ORDER FROM SHOPEEFOOD

This June, be a smart shopper and order from ShopeeFood. Now available in Klang Valley, Johor Bahru, and Penang, order your meals from ShopeeFood to get all-day free deliveries and Super Deals discounts up to 50% off on your orders.

To find out more about the June 1 ShopeePay Day, visit https://shopee.com.my/m/shopeepayday.

Terms and conditions apply.

Friday, May 27, 2022

Nutritious U.S. Potatoes Whip Up "A World Of Flavours" On World Nutrition Day

U.S. potatoes, whether fresh or frozen, are a very versatile ingredient that could inspire a wide repertoire of dishes from appetisers, soups, main dishes to desserts. In addition, U.S. potatoes are nutrient-dense providing energy, key vitamins and minerals and is more energy-packed than any other popular vegetables. 


According to consultant dietitian Indra Balaratnam one medium U.S. potato provides about 110 calories of easy-to-digest calories, has zero cholesterol, zero sodium and zero fat. U.S. potatoes are also a nutrient dense vegetable making it a healthy food choice to maintain the family’s health. 
 

In conjunction to celebrate World Nutrition Day with the theme “A World Of Flavours” which falls on 28 May 2022 with Potatoes USA, I have team up with @wuikathy to whipping up a repertoire of tantalizing and nutritious dishes using U.S. potatoes as a key ingredient with others key Malaysian KOL at TCH Foodworks Culinary Workspace in PJ


One medium U.S. Potato contains 26 grams of carbohydrates (9% daily value) to fuel one’s muscles and brain, and protein to aid in building cells and muscles. In addition, U.S. Potatoes are rich in Vitamin C (30% daily value) which makes healthier meals and play a key role in supporting the body’s immune system. 
 
 


Ms Tania Lee, a sports dietitian also shared tips on the benefits of U.S. Potatoes for those leading active, athletic lifestyles. “Potatoes can fuel the body and boost sport performance. Carbohydrates are a key fuel for muscles during exercise and for its recovery after one’s workout session hence it is crucial for optimal physical and mental performance. 


“Potatoes have 3 grams of protein per serving which are great building blocks for growth and a key component of muscles, ligaments, and connective tissues. Potassium is a mineral that is an electrolyte for muscles to function well. One U.S. Potato gives you 15% of your daily potassium serving, and that’s more than what a medium banana provides,” explained Tania.


At the event, dietitian Indra Balaratnam created four scrumptious and healthy recipes using U.S. potatoesU.S. Russet Potato Muffins, U.S. Potato Feta & Parsley Croquette, U.S. Russet Potato Green Apple Kerabu and Texmex Style U.S. Potato Skins. Indra explained that these dishes are easy to make and are popular with Malaysians as their flavours are appetizing and easily titillate the palates to serve at any family gatherings as well as for quick meals. 
 
 


Here the recipe for Texmex Style U.S. Potato Skins:

Ingredients
  • 2 medium US potatoes – scrub the skin and pat dry
  • 50 grams chopped red onion
  • 1 jalapeño chilli pepper -- seeded and minced
  • 30 grams cherry tomatoes -- diced
  • 1/3 cup canned black beans -- drained and rinsed
  • 1/3 cup frozen corn kernels
  • 2 tsp ground cumin
  • 4 Tablespoons shredded cheddar cheese
  • 4 Tablespoons fat-free sour cream
  • Salt & black pepper to taste
  • Finely chopped spring onion
Method:
  1. Prick 2 medium US Russet Potatoes and microwave on high for 6 minutes. Check for doneness by gently squeezing them. They should be soft to the touch.
  2. Preheat the oven grill to 200 degrees Celsius. Slice each potato in half lengthwise. Scoop out potato flesh, leaving a 1/4-inch shell. Set the potatoes flesh aside for later. Place potatoes on a foil-lined baking sheet. Spray with cooking spray and sprinkle with salt. Broil for 5 minutes, or until crisp and golden.
  3. Meanwhile, heat the olive oil in a pan. Add chopped onion and jalapeño and cook for 3 minutes.
  4. Add the chopped cherry tomatoes, black beans, corn and cumin and cook for 5 more minutes.
  5. Mix the cooked bean and corn mixture to the potato flesh. Season with salt and pepper to taste.
  6. Remove potatoes from oven, using tongs to carefully flip over. Pack each potato skin with the bean and US Russet potato mixture. Top with shredded cheese, dividing evenly.
  7. Return the potatoes into the oven and grill for about 4 minutes, or until the cheese melts slightly. Remove from oven to cool for 10 minutes. Top each with a tablespoon of fat-free sour and sprinkle with finely chopped spring onion.
Nutrition:
Nutrition Information (per serving)
Calories: 283
Protein: 10g
Fat: 8g (24% of fat from total calories)
Carbohydrates: 45
Fiber: 5g
Sodium: 531mg

For information and recipes, visit Potatoes USA website or Potatoes USA FB.

My team have decided to make a U.S. Potato Poke Bowl which reflected the versatility, variety of tastes, scrumptiousness, and simplicity in the creations. We are using Simplot HashBrown together with some fruits and vegetables.

 
This is the modern and healthy nutritional dishes which is simple and easy to be made by everyone at home. What a surprises that we are actually awarded Third Prize in the cooking challenge. Thanks to U.S Potatoes and my partner. We really enjoy the event. Eat healthily with U.S potatoes!



Thursday, May 5, 2022

Care for Your Hair with KUSABANA from Japan

Guardian Malaysia continues to expand its range of exclusive products with the addition of the Kusabana hair care, a range formulated from hot spring water from Japan. Kusabana, which means ‘plant with flower’ in Japanese, is inspired by the revered Japanese art form of natural beauty and flower arrangements. What makes it unique is that it is formulated from hot spring water from Yubara Japan, which contains a multi-mineral combination of sodium, calcium and potassium that promotes a healthy scalp.


Kusabana, which means ‘plant with flower’ in Japanese, is inspired by the revered Japanese art form of natural beauty and flower arrangements. What makes it unique is that it is formulated from hot spring water from Yubara Japan, which contains a multi-mineral combination of sodium, calcium and potassium that promotes a healthy scalp.


Another key ingredient is the Camelia Japonica Oil from Toshima Island that reduces the formation of split ends, protects the hair from external influences, and from drying out, softens hair and makes it shinier.

Anna Hull, Commercial Director Malaysia and Brunei and Own Brand Director, SEA Health and Beauty said: “At Guardian, we are constantly researching and bringing in the best products available at great value for our customers.


Kusabana, is the result of this continuous effort and the range is bottled exclusively for Guardian, making it one of Guardian’s exclusive Own Brand products. Kusabana’s unique formulation is totally from Japan. It is free from silicone and eight other ingredients for healthy hair and skin, 90% i derived from natural ingredients, contains six oils and extracts and uses fragrances from world class perfumers.

“All Kusabana products are dermatologically tested and proven,” she added. The range includes a Moist and Shine Shampoo and Conditioner, a Damage Repair Shampoo and Conditioner and Hair Mask, a Volume and Anti-Breakage shampoo, a Deep Cleanse and Refresh Shampoo and a Moist and Repair Jasmine Hair Oil.

1. The Moist and Shine shampoo and conditioner has a unique Nourish Lock Complex™ that helps nourish hair and revitalize the scalp. Its ingredients include argan oil (nourishing and revitalizing scalp to add brightness, softness and silkiness to hair), honey premix (moisturizing, softening and soothing), olive oil derivatives (anti-oxidant and moisturizer), ume extract (improves hair elasticity), grape skin extract (helps protect scalp from UVB rays) and moringa seed extracts (helps repair and strengthens hair). It features a thyme tea rose fragrance.


2. The Damage Repair shampoo and conditioner has a unique Restore Shield Complex™ that helps to strengthen hair and repair hair damage with a formulation that is free from silicone, parabens, colorant, SLS, SLES, MIT, CMIT and mineral oils. Its ingredients include Japanese Camillia Oil (softens the hair, makes it shinier and reduce the formulation of split ends), argan oil (nourishing and revitalizing scalp to add brightness, softness and silkiness to hair), prune oil (improves hair shine and softness), licorice leaf extract (moisturizes scalp), purple brown rice bran extract (anti-oxidant and helps protect from UVB ray damage) and sunflower ceramide (protects hair damaged by perm, UV and colour fading from wash). This shampoo and conditioner feature a delightful Pear Freesia English fragrance.


3. The Moist and Repair Jasmine Hair Oil has a Six in one benefit:
I. Reducing the formation of split ends by smoothening hair cuticle
II. Detangling hair
III. Protecting from hair damage
IV. Nourishing hair
V. Improving hair elasticity
VI. Improving hair shine


Its ingredients include argan oil (nourishing and revitalizing for scalp, giving brightness, silkiness and softness to hair), Japanese Camelia oil (helps to soften the hair and repair slit ends and makes hair shinier), Olive oil derivative (anti-oxidant and moisturization), Sunflower extract (helps to protect hair damaged by perm, UV and colour fading from wash) and Jasmine sunflower oil.

“The introduction of the exclusive Kusabana hair care range at Guardian stores reflects our tireless effort in giving our best by introducing the latest products with the latest technology that gives greater and better consumer benefits and experiences at better value for our customers.


“We are very much aware of our reputation and legacy of being the Number One health and beauty retailer and a trusted community health expert in Malaysia, as we were voted the Platinum award winner for Best Retailer at the recent Putra Brand Awards. So we will continue to bring in and offer the widest range of health and beauty products at best value for our customers,” Anna concluded.

Now you can get sensationally beautiful and desirable hair with the Kusabana hair care range, which retails only from RM31.90 per pack.

Monday, May 2, 2022

Enliven Your Raya With Shopee

After almost a month of fasting, many are looking forward to celebrating Hari Raya Aidilfitri with their family and friends. Some may be preparing to balik kampung while some may be busy preparing their homes to welcome their loved ones.

In order to assist Malaysian with the last minute Raya shopping, Raya With Shopee is offering the lowest price and best deals in town. On top of that, Malaysians can enjoy the following during Raya With Shopee from now till 5 May 2022


Free Shipping Min Spend RM5

Forgot the cinnamon sticks or star anise for the rendang? Fret not as it is available on Shopee and you get to enjoy free shipping with a minimum spend of just RM5. Just claim the free shipping vouchers and apply them before checking out for your purchases. 

100% Raya Coins Cashback

Besides convenience, Shopee provides extra savings through Shopee Coins Cashback. Without any minimum spend, you will receive 100% Coins Cashback (capped at RM5) for your purchases when you claim and apply the 100% Coins Cashback voucher. How about getting Coins Cashback for the last minute Raya cookies shopping? 

Weekly Motorcycle Giveaway

It is not too late to Spin & Win to collect golden tickets daily to be in the running to win a Vespa Sprint S 150 motorcycle and Gold Bars as consolation prizes. Don’t miss out the opportunity to accumulate additional golden tickets for a better chance of winning!

SimplySiti

Have you gotten your hands on the SimplySiti Pearl Collection? It is the brand’s latest collection launched in conjunction with Hari Raya Aidilfitri. If you have not, do visit https://shopee.com.my/simplysiti to find out more. 

Shopee Mall highlights, featuring daily 25% Coins Cashback

Indulge in a wide range of 100% authentic products guaranteed under Shopee Mall, with offers and discounts available and refreshed daily. Enjoy 25% off days, 25% Coins Cashback and 25% brand vouchers and much more! Celebrate this Raya With Shopee with irresistible deals of 40% off and above from your favourite brands like vivo, Watsons, Laneige, Levi’s, and more!

You can also look out for great offers from brands on Shopee Mall such as Caltex, Dr. Cardin, Gaabor, Grafen, Kitchenz, Logitech, Maserati, MY Mentholatum, MYDIN, Polo Hill, Tealive and Vinda. 


#ShopeeGivesBack

In conjunction with Hari Raya festivities, #ShopeeGivesBack and Shopee Supermarket are teaming up to serve the underprivileged. Together, they are inviting all Malaysians to come together to help those in need.

Purchase a Care Box of your choice to be donated to selected NGOs. On top of every Care Box purchased, Shopee Supermarket will also donate RM4. Make an impact here - https://shopee.com.my/m/supermarket-raya-specials.

Exciting deals from ShopeePay & ShopeeFood

This Hari Raya, save up on your fuel expenses and earn rewards when you pay using ShopeePay. Earn RM5 cashback with a minimum spend of RM25 at any Caltex stations. Additionally, get more with ShopeePay by checking out the 1 SEN ShopeePay vouchers from a variety of merchants!

Having a gathering with family and friends this Hari Raya? Liven the festivities with delicious food from ShopeeFood. Choose from the array of delicacies on the platform and enjoy free deliveries all day long! To sweeten up the deal, purchase the ShopeeFood Savings Pass at 1 Sen to get more discounts!

For more information about Raya With Shopee, visit https://shopee.com.my/m/raya-sale.

Terms and conditions apply.