Malaysia’s fashion industry has reached new heights with the introduction Cozmic Lab, a new innovative platform by LOL, a leading home-grown apparel brand.Cozmic Lab was materialized from a unique collaboration between LOL and Brother International, one of the world’s most renowned brands in printing and imaging technologies. Moving beyond the ready-to-wear apparels, Cozmic Lab offers customers an exciting, cost-efficient and environmentally friendly avenue to co-create or customize their own apparel.
Utilizing digital technology, customers are able to select the apparel’s design, quality, quantity, types and location to collect the final product. Furthermore, budding entrepreneurs are also invited to create their very own fashion products by leveraging on Cozmic Lab.
Joey Chong Yan Kit, CEO of Super Gem Resources Sdn Bhd, the company behind the LOL brand, said, “We are delighted to collaborate with Brother International to bring this unique blend of fashion and technology to LOL fans.”
“Blending fashion and technology is a global trend and being a fashion-forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.”
"As Malaysia moves forward towards embracing Industry 4.0 as well as the digital economy, LOL is thrilled to be at the forefront of a platform that is rich in e-commerce, data analytics and Immersive Experience potential. Cozmic Lab is also revolutionizing the way fashion retail brands do business; we are inviting other entrepreneurs to utilize the platform to create their very own range of products,” Chong added.
Itsuo Segawa, Country Head of Brother International (Malaysia) Sdn Bhd, said, ”We are delighted to work with LOL Malaysia in creating a unique platform that allows customers to curate their own apparel with Cozmic Lab. We are always focused on providing hassle-free, easy and cost-efficient imaging and printing solutions to customers and this collaboration is an example of how we can achieve our goal."
Cozmic Lab has a series of designer and multiple international brand collaborations to enable customers to create apparels that are unlike any currently available at LOL. Customers can look forward to iconic characters including Doraemon, Lotto Lifestyle Collections and, for the first time in Malaysia, Peanuts Global Artist Collective, Peanuts and Nasa as well as a complete collection of Sega’s Sonic. There are over 200 visuals to select from and customers can even upload their own creation.
Cozmic Lab is now available at LOL store in IOI City Mall, Putrajaya, and will be opening at LOL stores in Sunway Pyramid, Sunway Velocity, Berjaya Times Square and Paradigm Mall Johor Bahru, throughout December.
For more information, Please refer to LOL Website, follow LOL Malaysia Facebook Page and LOL Malaysia Instagram.
Joey Chong Yan Kit, CEO of Super Gem Resources Sdn Bhd, the company behind the LOL brand, said, “We are delighted to collaborate with Brother International to bring this unique blend of fashion and technology to LOL fans.”
“Blending fashion and technology is a global trend and being a fashion-forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.”
"As Malaysia moves forward towards embracing Industry 4.0 as well as the digital economy, LOL is thrilled to be at the forefront of a platform that is rich in e-commerce, data analytics and Immersive Experience potential. Cozmic Lab is also revolutionizing the way fashion retail brands do business; we are inviting other entrepreneurs to utilize the platform to create their very own range of products,” Chong added.
Itsuo Segawa, Country Head of Brother International (Malaysia) Sdn Bhd, said, ”We are delighted to work with LOL Malaysia in creating a unique platform that allows customers to curate their own apparel with Cozmic Lab. We are always focused on providing hassle-free, easy and cost-efficient imaging and printing solutions to customers and this collaboration is an example of how we can achieve our goal."
Cozmic Lab has a series of designer and multiple international brand collaborations to enable customers to create apparels that are unlike any currently available at LOL. Customers can look forward to iconic characters including Doraemon, Lotto Lifestyle Collections and, for the first time in Malaysia, Peanuts Global Artist Collective, Peanuts and Nasa as well as a complete collection of Sega’s Sonic. There are over 200 visuals to select from and customers can even upload their own creation.
Cozmic Lab is now available at LOL store in IOI City Mall, Putrajaya, and will be opening at LOL stores in Sunway Pyramid, Sunway Velocity, Berjaya Times Square and Paradigm Mall Johor Bahru, throughout December.
For more information, Please refer to LOL Website, follow LOL Malaysia Facebook Page and LOL Malaysia Instagram.
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