Wednesday, September 12, 2018

Ribena Berrylicious Workshop by Dr Jezamine Lim Iskander

Generations of Malaysians have trusted Ribena since the beloved blackcurrant drink was introduced to Malaysians 63 year ago! “The Ribena brand is close to the hearts of many Malaysians, and most of us have fond memories associated with Ribena, especially of our mothers giving us the blackcurrant goodness of Ribena. Nevertheless, even with a beloved brand like Ribena that has stood the test of time, there is always something new we can do to resonate with the mothers of today in a fresh way,” said Ms Corrine Tan, Senior Brand Manager, Suntory Beverage & Food Malaysia Sdn Bhd (SBFM).

In one of SBFM’s activities to engage with Malaysian mums and Ribena fans, SBFM organised a special Ribena Berrylicious Workshop today, to celebrate and demonstrate the versatility of Ribena, led by celebrity mum Dr Jezamine Lim Iskander as the guest host.

During the workshop, we had the opportunity to learn and try our hands at making unique Ribena-infused recipes, from a traditional Vietnamese roll given a Ribena twist, to a spinach salad made more fun with Ribena and cheese tarts with jelly given the Ribena touch. It wasn’t just the recipes given a creative spin with Ribena, as workshop participants also had the opportunity to unleash their creativity in the Decorate Your Cheese Tarts Mini Contest, with the winner taking home a limited edition Ribena mini fridge.

I enjoy so much fun in the workshop with my daughter Carol in preparing all the Ribena recipies. The food is healthy and rich in Vitamin C. My doughter likes to eat so much. It was a good family bonding time as well when i preparing the dishes together with my kid. Thanks Rinena for such a wonderful workshop!

“Through this workshop, we wanted to offer Ribena fans versatile new ways to enjoy its distinct taste and blackcurrant goodness rich in Vitamin C. This workshop showcases unique new recipes that are more than desserts and drinks. With fun recipes like the Ribena spinach salad, perhaps we can even get kids to eat more vegetables. Preparing food and drinks is also a wholesome family activity that can bring all ages together, just as love for this time-honoured drink has united Malaysians for generations,” added Corrine.

Dr Jezamine also shared her love for Ribena with in the workshop. “I was one of those children who enjoyed the blackcurrant goodness of Ribena during my growing-up years. It’s so convenient to be able to get your daily dose of goodness in such a delicious drink! Today, Ribena comes in many variants, even a less sweet option, so I can choose the most suitable treat for my family. Nevertheless, although the taste of Ribena is really special on its own, it’s also eye-opening for me to learn just how versatile Ribena is,” she said.

The Ribena Berrylicious Workshop, held at Handcrafted Creative Bites Studio in Setia City Mall here, was guided by the studio’s food director Wong May Chew, who also created the recipes demonstrated during the workshop.

Ribena is available at hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide. For more information, please refer to Ribena Malaysia Facebook and Ribena Malaysia Instagram.

No comments:

Post a Comment