Pre Launch of Plantur 39 Phyto-Caffeine Hair Care Series

Hair loss is not exclusively a male problem. Many women experience thinner hair and that it falls out prematurely due to a hormonal imbalance during and after menopause besides symptoms such as hot flushes, night sweats, mood swings, sleepless nights, depression and reduced sex drive.

Peter Wong, Head of Academy of A Cut Above Academy, commented: “While male pattern baldness is an accepted part of life for most men, the equivalent issue for women is still brushed under the carpet. Thinning hair shouldn’t be taken lightly - it can seriously affect women’s self-confidence and social life, creating unnecessary anxiety for those affected.”

Menopausal hair loss, also known as androgenic alopecia, is caused by the drastic decrease of ‘hair-friendly’ estrogens in the hair roots. These hormones help to protect the hair roots against testosterones, which are the main culprits for hair loss. With the onset of menopause, mostly when women hit the age 40 and above, the estrogen decreases, causing a hormonal imbalance where testosterones take over the place of estrogens in the hair roots, causing hair to fall out prematurely.

In years of research and development German cosmeceutical company Dr. Wolff has effectively harnessed the stimulating compounds found in caffeine and put into a carrier base for shampoo. This allows the caffeine to be transported to the hair roots to help reduce hair loss. 

Dr. Ruban Nathan, Dermatologist for Hair Restoration, Director of Dr Ruban’s Skin & Hair Clinic stated, “Amongst all the available shampoo claims, the only credible claim with scientific backing is that the Caffeine-based shampoos have some benefit in pattern hair loss.”

At the exclusive media launch event held at A Cut Above Academy, I was pampered with a complimentary hair wash and an exquisite meal. Hair care expert Peter Wong, Head of A Cut Above Academy is giving tips on how to preserve the crowing glory and increase the volume for our hair. Three tips are given as below :

• Back comb your hair

• Curling the hair with hair tongs

• Heated Rollers

The stylist also demonstrate the correct steps to apply tonix to our hair.

Plantur 39 Phyto-Caffeine products contain an active phyto-caffeine complex which prevent the hair roots from premature exhaustion due to menopause. With special galenic formulation, the caffeine complex as an active ingredient is able to travel all the way to the hair shaft to activate the hair roots and prevent further hair loss. Plantur 39 improves the resilience of the scalp and hair, promotes regeneration and protects the hair roots from the negative effects of testosterone. To supply the hair with sufficient energy, use one caffeine-containing product every day and leave the shampoo on the scalp for 2 minutes before rinsing out.

Plantur 39 haircare range include the following products: 

• Plantur 39 Phyto-Caffeine Shampoo for fine, brittle hair (Retails at RM49.90) 
• Plantur 39 Phyto-Caffeine Shampoo for coloured and stressed hair (Retails at RM49.90) 
• Plantur 39 Conditioner for coloured and stressed hair (Retails at RM39.90) 
• Plantur 39 Phyto-Caffeine Tonic (Retails at RM55.90) 

Plantur 39 Phyto-Caffeine products are available exclusively at selected Watsons outlets nationwide from late May onwards. For more information, you can refer to Plantur39 Website or Plantur39 Malaysia Facebook