Wacoal 3D Bra ‘SUHADA’ Launch

Harnessing innovation in a cup, Wacoal Malaysia proudly unveiled the ingeniously designed SUHADA on 25 March at Isetan KLCC.

Beautifully comfortable, the revolutionary SUHADA reinvents the conventional techniques of brassiere making.

Made entirely wireless and feather-light, the mold cup of SUHADA is structured by an integrated elastic 3D frame. Cushioned low within multiple layers of supple urethane, the strategic positioning of the curvy 3D frame optimises the flawless fabrication of the mold cup. This one-of-a-kind assembly enables SUHADA to bolster the bosom gently whilst seamlessly embracing bust of any form – ultimate comfort in a whole new dimension!

Backed up by decades of advanced research and studies carried out by its famed Human Science Research Centre in Japan, Wacoal’s scientific approach is second to none in the intimate apparels industry. “We are most elated to showcase yet another lingerie that embodies cutting-edge innovation,” said Wacoal Malaysia’s Senior Manager of Sales and Marketing, Ms Lo Yean Feein, at the launch. “This is Wacoal’s way of ‘illuminating women’s beauty from science’,” she added.

Making a special appearance at the event, Miss Malaysia World 2015, Ms Brynn Lovett, who also holds the title of Miss Wacoal, tried on and shared her feeling, first hand, of wearing a SUHADA.

Retailing at RM209.90 and RM59.90 for its seamless matching panty, the Japan-imported SUHADA, which comes in three captivating prints or patterns, is available at selected leading Wacoal outlets. Feel free to check out Wacoal Malaysia Website and Wacoal Malaysia FB for more information. Thanks Wacoal for the lovely goodies.