Caring Shopper Loyalty Mobile App Launch

As a brand that seeks to constantly evolve to stay relevant, CARiNG Pharmacy proved its ability to embrace the digital age with the introduction of its new CARiNG Regular Membership Programme in January 2018. 

Developed in partnership with Capillary Tech, the CARiNG Regular Membership Programme is a mobile based application that aims to connect, engage and reward the customer within a single solution. With the launch of this app, the company is set to service their customers both in physical stores and virtually, while maintaining an effective CEM (customer experience management) platform.

The mobile app is available to be downloaded for free on App Store for Apple devices or Google Play for Android devices. Upon launching of the app and providing basic personal details, new users are given a membership for a lifetime and are rewarded with 200 Welcome Points that they can accumulate and later be used to redeem CARiNG Cash Vouchers.

The CARiNG Regular Membership Programme app is more than just a ‘digital membership card’. It keeps users abreast of the latest happenings and not-to-be-missed promotions. On its ‘HOME’ screen, users are able to access latest news on health and nutrition, specially curated by the CARiNG team of health experts. Updates on CARiNG’s regular roadshows, free health screenings, talks and workshops are also available on this screen. In a bid to one day go paperless, CARiNG’s quarterly newsletters are just a click away from the mobile app. 

With over 114 CARiNG Pharmacy branches nationwide and counting, users might feel overwhelmed and encounter difficulty locating the nearest branch. The ‘LOCATION’ button within the app allows users to locate the nearest CARiNG outlets and save their favourite ones for future reference.

The ingenious ‘VOUCHER’ button in the app displays all the user’s available vouchers and details at a glance, eliminating the need to physically keep and manage several vouchers at a time. No more scrambling to locate a lost voucher or leaving a voucher to expire! On their birthday month, users are rewarded with a RM5 birthday voucher and also receive 3x birthday points on all their purchases.

As an electronic loyalty ‘card’, the app provides the benefits of a regular card minus the hassle and baggage of one. A click on the ‘MEMBER’ button reveals a user’s membership number, barcode for scanning and loyalty points accumulated for redemption.

With the rise of online shopping, naturally the CARiNG app incorporates an ‘E-STORE” button that directs users to CARiNG Pharmacy’s online store where they can beat the crowds and traffic, for a peaceful shopping experience in the comforts of home.

Acknowledging that most consumers are swamped with a myriad of loyalty program and membership cards that would overwhelm any wallet, Managing Director of CARiNG Pharmacy Retail Management Sdn Bhd Mr Chong Yeow Siang, joked with the guests during the official launch of the CARiNG Regular Membership Programme at 1Utama Shopping Centre, “What is the use of a loyalty program card if it sits idle at home together with twenty other membership cards? These days, no one leaves home without their mobile phones, so our CARiNG Regular Membership Programme remains accessible at all times!”

At the light-hearted launch, brands like Tiger Balm, Allergan, Scotts, Blackmores, Dermareen, Avene, QV, Splat, Jordan, Cypress Medi, GoodMorning, Body Buddy, Hiruscar and Brand’s took part in showcasing their products by giving the guests an experiential session. Guests were also treated to a highly entertaining appearance by Malaysia’s very own Mr. Bean and a dance performance. They also got to rub shoulder with celebrity guests; actress and TV host Dynas Mokhtar and 988 radio DJ and 8TV host Cheryl Lee Xin Yi. The two celebrities also shared with the audience their experience with the CARiNG Shopper Loyalty app.

“As an advocate for environmental preservation, I like that this app negates the need of piles of paper for newsletters, promotional flyers and chunky plastic cards that end up in landfills. Most of all, I love that this app has an all-in-one application for latest news updates, membership, shopping and management of vouchers.” said Dynas during the interactive session of the event.

The positive feedback was echoed by Cheryl who said, “I have so many membership cards that I never utilize because I end up keeping them at home, as they end up taking so much space in my bag, collectively. In the end, I think it defeats the purpose of having a membership card as I never manage to collect any points or utilise the member’s discounts. In fact, I have stopped joining loyalty programs precisely for this reason. This app is a fresh breath of air as it addresses the main problem with loyalty cards and even threw in lots of bonuses, too!”.

“With the launch of this loyalty app, we hope to be able to feel closer to our customers to be able to deliver better services and products, while rewarding them for trusting us with their healthcare and medical needs.” said Mr Chong.

For more details, please refer to Caring Pharmacy Website and Caring Pharmacy Facebook!