AVON launches its new global brand Mark., putting the power of artistry in consumers’ hands and inspiring beauty junkies to make their mark.
“Mark. represents the expressive beauty trend of millennials today, and this fits the company’s aspirations in becoming the top-of-mind color brand for youths, especially the makeup enthusiasts,” says Onur Erdinç, the General Manager of AVON Malaysia.
Mark. is designed to inspire women to celebrate their individuality with cutting-edge makeup, on-trend colours, innovative textures, and precision tools. The Mark. portfolio offers a palette of possibilities with everything a beauty lover needs to express herself; from tone-shifting lipsticks that transform looks in an instant to an impeccable face-perfecting setting spray.
The Mark. cosmetic range presents 18 new concepts: matte lip lacquers, creamy high-pigment lipsticks, ‘transformer’ lipsticks, 4 innovative brow & eyeliners, 3 mascaras, contour & highlight duos, cheek duos, liquid foundations, pressed powders, wet & dry eyeshadow pallettes, a primer and a fixing spray.
The launch also saw the unveiling of Mark.’s latest addition to their celebrity makeup professional family, Malaysia’s famous makeup artist, Steven Sunny.
“The Mark. identity truly resonate with my personal and professional perspective on makeup and art. I am excited to create and share the many Mark. makeup masterpieces with everyone,” claims Steven.