The Search For Guardian’s ‘The Face Of Healthy Beauty’ Is Back!

Guardian Malaysia has brought back its popular nationwide contest to search for The Face of Healthy Beauty (TFHB).

Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd said:

“Our first search for Guardian’s The Face of Healthy Beauty in 2019 was such a spectacular success in that we managed to find so many outstanding women in Malaysia that epitomize our vision of a healthy beauty. Unfortunately, due to the pandemic we had to postpone doing another event until this year and we are very excited about it.

“The search for Guardian’s The Face of Healthy Beauty is NOT a beauty contest. This campaign celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty. The Healthy Beauty is an individual who is positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring with a confidence built from feeling good about themselves holistically. They also want to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling.”

Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors. Teo explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We found out that our customers believe that true beauty comes from a healthy physical and mental state of being. And this trend has also made Guardian evolve from being a health and beauty store into a brand with a mission to inspire our customers to live a healthy and beautiful life. To achieve this mission, our sales staff have been trained to be beauty and health care advisors, while our stores continue to offer the latest and most innovative health and beauty products from around the world at the best value to our customers,” Teo added.

The Four (4) winners from the Grand Final will each receive:

• One (1) year contract with Guardian
• Feature on Guardian’s Catalogue Cover Page & Other sales materials
• RM10,000 Cash and RM10,000 worth of Vouchers
• Products from participating sponsors and
• RM5,000 worth of Guardian Bath Care products to a charity organisation of the winner's choice

This contest is open to all Malaysians aged 18 years and above with entries to be submitted online from 26 June 2023 until 6 August 2023 at https://theface.guardian.com.my or click on the QR code on all Guardian social media platforms and at Guardian stores. Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves.

One hundred and twenty (120) shortlisted participants will be selected to attend the semi-finals at.

• Gurney Plaza, Penang (26-27 August 2023),
• MyTOWN Shopping Centre, Kuala Lumpur (2-3 September 2023),
• Paradigm Mall, Johor Bahru (9-10 September 2023) and
• Vivacity Mall, Kuching Sarawak (16-17 September 2023).

Five semi-finalists from each region will attend the Grand Finals in Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023. Guardian customers can also vote, from 18 September – 8 October 2023 on the microsite, for their favorite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 40% of the total scores at the Grand Finals.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

Coach Debuts World's First “Coach Airways” Retail Concept Store at Freeport A'Famosa Outlet, Malacca

Freeport A’Famosa Outlet is proud to unveil the world's first Coach Airways, a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft.

The ambitious project, which began in April 2021, saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023. With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during the late 1960s. Today, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft.

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said, “Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state's dedication to enhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca 2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans”.

Datuk Julian Lau, Director of Freeport A’Famosa Outlet said, “This project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo into an exclusive one-of-a-kind retail destination by Coach”.

“Since the opening of Freeport A’Famosa, we have always strived to create various innovative experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger and lounge cabins whilst browsing the collections from Coach,” he added.

Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as the Boeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. The spacious layout of the plane allows for a comfortable and memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance were emphasized.

An entry pass resembling an air ticket will be given to customers upon entering the store to emulate an air travel experience right from the entrance via an air bridge. Customers will be able to explore the interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags and travel accessories— inspired by the next generation’s expressive approach to fashion.

Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, a passport leather case, a wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.

Campbell O’Shea, General Manager, Tapestry Southeast Asia & Oceania said, “The opening of Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting moment for Coach as we continue to push innovation and create a space where customers can explore and interact. We are looking forward to bringing our customers this experiential retail pop-up at Freeport A'Famosa Outlet, a popular shopping destination in Malacca”.

Also present at the event was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia, who congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of surpassing the world standards.

The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history and innovation converge to provide an unforgettable retail experience.

Coach Airways at Freeport A'Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambience of the transformed aircraft. Coach Airways is poised to become a global attraction which enchants guests with its fusion of retail and aviation, where imagination takes flight.