MALAYSIANS’ TOP FIVE CUISINES ON SHOPEEFOOD

With our rich food culture, Malaysians are often spoilt for choice. What immediately comes to our minds about our delicious array of food are the charcoal-flamed, flavourful plate of Penang Char Kuew Teow, succulent and the goodness of Ipoh Chicken Rice, the iconic and aromatic Nasi Lemak, and one of the Top 50 world’s best desserts, Cendol. Getting hungry, already? 

The food delivery industry in Malaysia has seen an increase in popularity, especially since the COVID-19 pandemic. Given the convenience and wide variety of food options available at their fingertips, Malaysians increasingly prefer online food delivery. According to Statista.com, in August last year, 33% of Malaysian respondents stated that they spent between RM20 – RM30 on one order via a food delivery app and around 11% of those spent RM50 or more.

ShopeeFood connects Shopee users to various eateries, from popular joints to local street food stalls, at the best value. ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu, Sabah. There are over 2,000 cuisines to choose from depending on your mood and taste for the day.

“In today’s world, people are becoming increasingly reliant and comfortable with digital services, including food delivery. Malaysians have readily adopted this trend as it provides the convenience, value, and variety that online food offers. ShopeeFood is thrilled to offer our users the best food and at the same time enjoy the seamlessness of our platform by paying with ShopeePay, our integrated mobile wallet,” said Mr. Cheok Tuan Ee, Head of Marketing for ShopeePay and ShopeeFood.

ShopeeFood User's Top Favourite Cuisines

As they say, you are not a Malaysian if you do not like Malaysian food. ShopeeFood users from all six locations seem to have a top favourite, which is the crispy and hearty Roti Canai. Whether it is Roti Canai Biasa or Telur, top it with your favourite curry, it is worth savouring every bite. Another hot favourite from Kuala Lumpur and Putrajaya, Johor and Penang is the popular beverage, Coffee. Hot, cold, grande or local kopi at the Mamak, coffee is a much-needed boost.

ShopeeFood users didn’t leave out the most important staple food in Malaysia, which is rice. Penangites of course love their Nasi Kandar and Selangor and Penang has a favour for a delicious packet of Chicken Rice. How can we forget our favourite Nasi Lemak as users from Selangor and Johor voted it as one of their top favourite food.

“Looks like the popular everyday Malaysian food, Roti Canai is a winner on ShopeeFood across our locations. Who doesn’t like a hot steaming plate of Roti Canai especially when it can be delivered right to your doorstep? Our merchants work hand in hand to provide a smooth delivery experience including going digital by using our mobile wallet, ShopeePay,” quipped Mr. Cheok Tuan Ee.

Here is the complete list of ShopeeFood user’s top five favourite cuisines! 

Let’s Get Hungry with ShopeeFood!  

Kuala Lumpur and Putrajaya

‘Bang, roti canai, satu,’. Sounds familiar? Looks like the staple food for most Malaysians is the ‘Roti Canai Biasa’ and Coffee, whether it is for breakfast or supper. Satay ‘Ayam’ or Daging’ seem to be a favourite choice too, especially added with the delicious and flavourful ‘Kuah Kacang’. Next up we have the famous Fried Rice, particularly for ‘Nasi Goreng Kampung’ followed by ‘Nasi Goreng Ayam’. Oh, wait! Don’t forget the Fried Egg too or fondly known as ‘Telur Dadar’.

1. Roti Canai
2. Coffee
3. Satay (Chicken and Beef)
4. Fried Rice (Kampung and Chicken)
5. Fried Egg (Telur Dadar)
   

Selangor

 

‘Roti Canai Biasa’ tops it again as the first choice. Now, we have another Malaysian favourite, the iconic and aromatic ‘Nasi Lemak Biasa’. It is like food for the soul for us, don’t you agree? The popular Chicken Rice is a must too. It may look like it is just a plate of rice and a cut of steamed or roasted chicken, but the flavours come alive with each spoonful. Another food choice Malaysians can’t live without is Fried Chicken, especially on cheat days. Love spicy food? ‘Nasi Ayam Penyet’ accompanied with flaming ‘sambal’ has that kick you can’t resist!

1. Roti Canai
2. Nasi Lemak
3. Chicken Rice
4. Fried Chicken
5. Nasi Ayam Penyet

Johor

‘Roti Canai Biasa’ scores again with the additional favourite of ‘Roti Canai Telur’. Malaysians do love their eggs! Coffee seems to be their favourite too followed by ‘Nasi Lemak Ayam’. The crunch from the fried chicken or the spice from the chicken rendang does the trick every time. If you are a fan of comfort food (though most of our cuisines are comfort food), Bubur or Porridge seem to be a favourite for Johorians. Warm and tasty! And lastly, we have one of the 50 best street foods in Asia, released on CNN recently on their Asian food list. Drum rolls, please. The sweet and sour-fish-based soup, ‘Asam Laksa’. Can we get a bowl, please?

1. Roti Canai
2. Coffee
3. Nasi Lemak Ayam
4. Chicken Porridge
5. Asam Laksa

Penang

The succulent Chicken Rice hits the spot as the top favourite followed by again, ‘Roti Canai Biasa’. Next up we have of course the ‘Nasi Kandar’. Almost everyone who visits Penang won’t leave without a hot plate of Nasi Kandar. Now, you can order via ShopeeFood, anytime! Penangites do love their Coffee and guess what, Iced Tea too. Certainly, refreshing on a hot day. Lastly, we have an international cuisine which is loved by Malaysians, ‘Sushi’. Goodness in every bite.

1. Chicken Rice
2. Roti Canai
3. Nasi Kandar
4. Coffee and Iced Tea
5. Sushi

Ipoh

Ipoh is known for its beautiful limestone karst mountains, caves, serene hot springs, and delicious food. ‘Sushi’ seems to be a favourite and wait for it, ‘Roti Canai Biasa’. ‘Keropok Lekor’ is top of the list too, as it is a popular snack any time of the day. Fried Chicken is also a local favourite, an easy-to-order food. Oh, finally a dessert. Ice cream is a must-have choice to complete a meal or whenever you like it.

1. Sushi
   
2. Roti Canai
3. Keropok Lekor
4. Fried Chicken
5. Ice Cream
   

Kota Kinabalu, Sabah

Besides the majestic mountains and beautiful beaches, food is an attraction too and ShopeeFood delivers right to your doorstep. Let’s explore the top cuisines. The award should be given to ‘Roti Canai' as it is one of their top favourite foods to order, both ‘Roti Canai Biasa’ and ‘Roti Canai Telur’. Another favourite is Pasta, and you can find a variety of Pasta on the App. Chicken Porridge is popular too, perfect for a cold night. Now, on for some sweet treats. ‘Milk Tea with Pearls’ has become a popular beverage, especially among millennials. Sabahans also like ordering Waffles, which can be enjoyed and is available any time of the day.

1. Roti Canai
2. Pasta
3. Chicken Porridge
4. Milk Tea with Pearls
5. Waffles

Countdown starts now to 9.9 Super Shopping Day

ShopeePay 9.9 Transfer and Win Big (09.09.2022, 18.09.2022 and 25.09.2022)
Here are a few ways to get more from your ShopeePay wallet during the 9.9 Super Shopping Day:

• Transfer and win up to 999,999 Shopee Coins
• Send Ang Bao to 50 Friends & Get RM15*
• Earn up to RM5 Cashback when you receive a minimum RM10 DuitNow Transfer*

SPay Later

• RM12 Coins Cashback min spend RM200 for all users that check-out with SPL on 9.9
• RM6 no min spend for new SPL users who activate SPL account on 9.9
  

Lastly, get ready for 12AM Midnight Madness to grab RM9 Knockout Deals, 95% off 9.9 Only Deals and claim more 95% off vouchers that require no minimum spend on the leading e-commerce platform, and much more to stretch your Ringgit even further!

Elevate & Perfect Your Dishes Every Time with Perfect Italiano’s New Range of Cheese

In cooking, whether at home or by the professionals, cheese is a versatile ingredient that enhances a dish’s flavour and texture, making it look more appetizing and taste better. For Malaysians who are known for their love for food especially creamy and savoury ones, cheese is becoming one of the most commonly used ingredients in cooking. Not only does it enhance the flavour of dishes, it also adds nutritional value due to its high protein and calcium content. With so many types to choose from, each one has unique qualities, offering consumers a wide selection of cheesy indulgence.

Perfect Italiano is one of the most popular brands among Malaysian homemakers. Providing a variety of culinary cheeses and ingredients made through traditional Italian cheese-making methods, you can easily add a touch of Italian flair to your meals! With Perfect Italiano, home cooks will enjoy taking their baked goods and dishes to the next level, just like how the professionals do it.

Perfect Italiano recently introduced three new products that bring “gusto perfetto” (perfect taste) to your dishes. Specially-crafted for the meals you love, the new range is made to complement your favourite pizzas, pastas or tacos, and also elevate your everyday Malaysian dishes! For added convenience, they come readily pre-shredded, ready-to-be-used whenever you desire!

Featuring a new packaging size of 150g, the smaller portion is just the right size for a single meal.Irene Cheah, Marketing Director of Fonterra Brands Malaysia, shared that the current Perfect Italiano assortment has received very positive responses, particularly in the last two years. “In support of Fonterra's aim to bring quality dairy products to more Malaysian homes, we have decided to expand the range offerings with these 150g packs, which are specifically designed for smaller households. Perfect Italiano is the No. 1 culinary cheese brand in Australia that is made with quality, high content of natural dairy in the country.”

"By making Perfect Italiano cheeses available in smaller 150g packs, families can now enjoy different types of cheese in various dishes on a more regular basis. As Malaysians enjoy sharing meals together and trying new recipes at home – these new Perfect Italiano cheese blend variants help home cooks add different flavours to their cooking, instantly elevating the overall taste and experience of food,” she added.

If you love your pizzas stretchy with an impressive “cheese pull”, Perfect Italiano Perfect Pizza is the one to look for. A blend of Mozzarella, Cheddar and Parmesan gives a superior melt every time, for a perfect balance of cheesiness and stretchiness that doesn’t turn oily. 

Of course, the name Perfect Pizza suggests that it is ideal for making pizza at home. But did you know it can also elevate delectable Malaysian dish like Cheesy Roti Canai Sarang Burung Pizza? Yes, who says pizza cannot be adapted to suit Malaysia's distinct tastes!

For baked goodies topped with cheese still bubbling from the oven, Perfect Italiano Perfect Bakes is your best choice. Full-flavored Cheddar is mixed with Mozzarella for a beautiful stretch, and the addition of Parmesan gives a bite full of superior flavour. Perfect for everything baked, Perfect Bakes helps you achieve that appealing golden-brown crust. 

If you would like to create something new, try the Perfect Bakes and make your own delicious, appetizing pie dish with traditional Malaysian filling like Chicken Rendang. Bake it with sliced potatoes and serve it as a pie. Your family or guests will be pleasantly surprised by the delectable one-of-a-kind dish.

Craving for something flavoursome and appetizing? Whip up tasty Mexican meals effortlessly with Perfect Italiano Mexican Style. A perfect blend of three quick-melting cheeses – Mozzarella, Red Cheddar and Colby – enhances the flavours of Mexican cuisine, right in your kitchen. This cheese blend is suitable for Mexican dishes like burritos, tacos, nachos, and tortillas. You can also add a local twist to it by adding it to Cheesy Ikan Bilis and Tempe Taco Bowl! That would make a cheesylicious snack to indulge at home with your friends and family!

Perfect Italiano Perfect Pizza, Perfect Bakes, and Mexican Style cheeses (RM12.50, 150g) are now available at major supermarkets and hypermarkets nationwide. Current Perfect Italiano products – Parmesan, Mozzarella, Perfect Pizza (250g) are still selling hot in the market. See more delicious recipes featuring Perfect Italiano products at Dairylicious Malaysia on Facebook and @dairyliciousmalaysia on TikTok!

Shopee Celebrates the Heart of Malaysia on E-Commerce

60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

When 3,356 consumers were asked “Why do you think it is important to support local sellers?” between 19 July to 17 August 2022, 30% endorsed the quality of Made-in-Malaysia goods that cater to their local preferences, 20% stated that they want to keep the economy running for patriotic reasons and 8% were sellers supporting other local sellers in the same boat. 42% preferred shopping local to get their items delivered faster.

Among these respondents, half of them (54%) are working full time, 18% are in-between jobs, 17% are senior citizens, 6% are stay-at-home parents and 5% are university students. 

Shopee also examined what Malaysians valued about online shopping. Over 70% of consumers surveyed estimated that their everyday online shopping transactions resulted in savings of over 5% consistently.

“Interestingly, not all buyers prioritise discounts and vouchers exclusively. Seven in 10 Malaysians value peace of mind over lower price,” according to Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Nine in 10 Malaysians still buy online despite the reopening of physical outlets because it is a learned and adopted habit. The majority value having ‘peace of mind’, with 40% enjoying the convenience of parcels delivered to their doorstep, 17% feeling safe with Shopee Guarantee, and 10% trusting reviews and pictures from other buyers.

For 49% of buyers, Shopee is the top-of-mind shopping destination for lifestyle products, including home decoration items, fashion pieces, and health and beauty products. Apart from that, 24% of buyers purchase living essentials (groceries and diapers) from Shopee, 16% look for tech devices (computers, mobile devices and TV) and the remaining 11% buy automobile parts or work and school supplies.

“When Malaysian consumers express their values through online shopping preferences this way, we truly understand why eight in 10 local sellers started their selling journey online with Shopee. We are humbled to discover that half of our local sellers surveyed say the income earned on our platform is crucial as it enables them to support their families,” said Soh.

The majority of local sellers began selling online with Shopee to overcome existing limitations on their earnings and participation in the economy: 24% because it is their only source of income,  5% can’t get a job, 18% need to supplement income and 24% feel the pressures of higher costs of living. 30% said they became Shopee sellers because of their passion for their business.

Save and Enjoy More with 9.9 Super Shopping Day

To enable Malaysians to stretch their Ringgit even more, Shopee’s 9.9 Super Shopping Day is currently happening till 9 September 2022. More value and joy await shoppers on top of Free Shipping with no minimum spend, daily 95% off deals and a chance to Shop & Win up to RM200,000**.

Malaysians can also look forward to Shopee Live daily exclusive vouchers, worth up to RM6 off with no minimum spend from any livestream on Shopee Live. The Live-exclusive vouchers refresh every day, so users should come back to Shopee livestream daily to claim and use the vouchers on 9.9 Super Shopping Day.

On top of that, users can also participate in the Shopee Live Buy & Win contest to stand a chance to win up to 100,000 Shopee Coins and Gold Bars. This is applicable for purchases made in any livestreams on Shopee Live from 26 August until 9 September.

To top it off, tune in to TV3, Shopee Live or Shopee’s YouTube channel at 9PM on 9 September to get your hands on the best TV deals in town from the Shopee 9.9 Super Show. Full of exciting performances, games and offers, Shopee will be treating Malaysians with Shopee Shake, Vouchers Drop and more during the show for an unforgettable 9.9 Super Shopping Day.

For more information about the Shopee 9.9 Super Shopping Day, visit https://shopee.com.my/m/99.