The Covid-19 pandemic has changed the way we live and threatens the population especially the vulnerable and the needy. Recognizing the fact that we need to take care of ourselves (#KitaJagaKita) and being a caring and socially responsible corporate citizen, Guardian Malaysia has initiated a charity campaign to equip the needy and its loyal customers with sanitizers - an important essential - to enable them to maintain high levels of personal hygiene to stay safe.
Anna Ng, Retail Marketing Director, Guardian Health And Beauty, Malaysia and Singapore said: “We are extremely aware of how important and essential it is to keep our hands clean in the fight against the spread of Covid-19. Apart from our loyal customers, none are more vulnerable than the less-privileged and the needy, such as the elderly and children in welfare homes. This campaign is one way of helping to make sure both our customers and the needy have effective hand sanitizers to clean their hands and maintain hygiene.”
“Called the ‘Guardian Healthy Beauty from the Heart’ campaign, we will be distributing 15,000 bottles to our customers and 14 charity homes and organizations throughout Malaysia and would be enlisting our customers to participate in this worthy cause,” she added.
The 14 charity homes or organizations identified to receive the hand sanitizers are:
- Calvary Victory Centre
- Pusat Jagaan Orang Tua dan OKU D’Zenith Homes
- Rumah Kebajikan Anak Yatim dan Dhuafa (Lilbanat) Siti Aminah
- Rumah Anak Yatim Miskin (PAYASUM)
- Persatuan Kebajikan Vinashini
- Rumah Puteri Anak Yatim & Fakir Miskin Baitul Husna
- Pusat Jagaan Anak Anak Yatim dan Miskin Nurul Iman
- Pertubuhan Kebajikan Anak Yatim Perlis
- Silver Jubilee Home For The Aged
- Bukit Harapan
- The Salvation Army Children's Home
- SHELTER Home for Children
- Pusat Jagaan Rumah Kebajikan Anak-anak Yatim Al-Hijrah
- Pusat Jagaan Kanak-kanak WP
To kick-start the campaign Guardian Malaysia will distribute about 3,000 bottles of hand sanitizers to the selected charity organizations beginning early December. “Then beginning December 16, we will roll out the initiative at our stores and also our online store at www.guardian.com.my whereby customers who spend RM40 and above in a single receipt will receive a complimentary bottle of hand sanitizer."
“They will have the option to donate their bottle of hand sanitizer to the charity home or organization selected in their respective states where their Guardian store is located. All they need to do is to scan the QR code in the Campaign poster displayed at their store and pass the bottle back to our staff who will then collect the bottles for onward distribution to the charity organization identified in their state. We have allocated 12,000 bottles of sanitizers for our customers’ participation,” Anna said.
This in-store campaign will run for a week from December 16 to December 20, 2020 or until stocks run out. “We urge our customers who come to our stores to take part in this charity drive and make it a success as this is a time where we should take care of one another,” Anna said.
For more information, please refer to Guardian Malaysia Website and Guardian Malaysia Facebook.
