Energizer Introduces New Consumer-focused Brand Identity Fronted By Iconic Mr Energizer

Energizer, makers of Energizer Ultimate Lithium, the world’s longest-lasting AA battery, introduced the brand’s new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr Energizer, the brand’s beloved charismatic character. The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer Ultimate Lithium AA battery, a lithium coin battery or an Energizer Recharge rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.

“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director for Malaysia & Singapore, Energizer Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr Energizer, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.”

“The Energizer brand has been trusted by Malaysians for more than 40 years. With a reenergised brand and more intuitive packaging to help consumers make the right choice every time, we are confident in growing our brand from strength to strength in Malaysia while maintaining the proven formulas that they have come to know and trust. Beyond that, we are also introducing our new Max Plus range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.

The changes represent the first major update to the Energizer look since 2008, and will come to life across the entire Energizer portfolio, starting with batteries. In conjunction with the reenergised brand, Energizer also introduced the new Max Plus range which is Energizer’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer Max Plus batteries is the longest lasting alkaline batteries from Energizer yet, have a 12-Year Shelf Life and last up to 14% longer during use, thus creating less waste from the disposal of drained batteries.

Energizer is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer Holidays campaign. In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.

To participate, Malaysian residents aged 18 and above just need to purchase a new pack of Energizer batteries, battery chargers or flashlights and register your full name, email address and the barcode from the pack at Energizer Holidays campaign website. In Malaysia, registration is open within the Promotion Period on 1 July 2019 to 30 September 2019. Following this, you will receive an email at the address provided with a unique code/link, which will entitle you to a RM95 rebate for your next Booking.com accommodation costing at least RM300. Each Booking.com accountholder is entitled to only one rebate claim.

For full details of the contest terms and conditions, please visit the Energizer Holidays campaign website. For more details on Energizer, please visit Energizer Malaysia website or like Energizer Malaysia facebook page.