Ayam Brand is setting major milestones as it celebrates its 125th anniversary, the tenth consecutive year of the Ayam Brand Community Care campaign and being named as the leading brand in the region for sustainable palm oil usage by the World Wide Fund for Nature.
This household favorite famed for its wide range of healthy and convenient, preservative-free canned products, is defining what it means to be sustainable in its longevity, innovation, Eco-consciousness and as a committed and caring contributor, and enabler of community initiative such as its 10-year strong CSR program.
The theme for its 125th anniversary celebration and for the Ayam Brand Community Care Campaign is We Care, We Are Family.
Over ten years the Ayam Brand Charity Campaign has benefited close to 18,000 people from 421 charity organizations - providing them with 3,234,600 healthy meals as part of the brand’s effort to provide long-term, sustainable and tangible care to those in need through the contribution of healthy food and enrichment activities aimed at developing life-skills.
The campaign included the popular Ayam Brand Junior Chef competition which aims to teach children the important life-skill of cooking, and to inculcate the habit of making healthier food choices.
In Kuala Lumpur and Selangor, the recipients include Rumah Kasih, Rumah Solehah, Pertubuhan Rumah Kebajikan Kanak-kanak Home of Peace KL, San Pedro Orphanage Home, Rumah Kebajikan Anak Yatim & Miskin Al-Munirah, Persatuan Rumah KIDS, and Trinity Children Centre.
Ayam Brand emphasizes the contribution of its sardines, mackerel and tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.
The Ayam Brand Community Care Campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.
According to Ayam Brand Chairman, Yang MuliaTunku Dato’ Mu’tamir Bin Tunku Tan Sri Mohamed, the brand is delighted to see how far, and how far-reaching this community care campaign has become since it began.
Joining the children at the event were popular television host and actress Ms Nina Nadira, and established blogger and entrepreneur, Ms Sue Lynnwho shared their Ayam Brand experience.
“Ayam Brand products especially the sardines in tomato sauce has been part of my family for as long as I can remember. I can recall having them at my grandparents’ home. Sardine sandwiches were a staple at every picnic and birthday party when I was growing up. We had sardine masak kicap, and sardine curry, too. I associate so many great memories with Ayam Brand, that now when I open a can it is not just the taste that makes me happy, but the wonderful memories that come flooding back. I did not realize that Ayam Brand is 125 years old, but yes, it has that classic taste we always come back for,” said Ms Nina during her sharing session.
Recently, Ayam Brand has been recognized as a leader by the World Wide Fund for Nature(WWF) in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for usage of certified sustainable palm oil. The brand switched to sustainable palm oil in 2010, and became one of the few local companies to make this commitment.
“Ayam Brand is all about sustainability. We’re in it for the long-haul, be it in innovation and longevity, community care, going green and customer satisfaction,” said Tunku Dato’ Mutamir in closing.
For more information on Ayam Brand, please visit Ayam Brand Wedsite or Ayam Brand Facebook.
This household favorite famed for its wide range of healthy and convenient, preservative-free canned products, is defining what it means to be sustainable in its longevity, innovation, Eco-consciousness and as a committed and caring contributor, and enabler of community initiative such as its 10-year strong CSR program.
The theme for its 125th anniversary celebration and for the Ayam Brand Community Care Campaign is We Care, We Are Family.
Over ten years the Ayam Brand Charity Campaign has benefited close to 18,000 people from 421 charity organizations - providing them with 3,234,600 healthy meals as part of the brand’s effort to provide long-term, sustainable and tangible care to those in need through the contribution of healthy food and enrichment activities aimed at developing life-skills.
The campaign included the popular Ayam Brand Junior Chef competition which aims to teach children the important life-skill of cooking, and to inculcate the habit of making healthier food choices.
In Kuala Lumpur and Selangor, the recipients include Rumah Kasih, Rumah Solehah, Pertubuhan Rumah Kebajikan Kanak-kanak Home of Peace KL, San Pedro Orphanage Home, Rumah Kebajikan Anak Yatim & Miskin Al-Munirah, Persatuan Rumah KIDS, and Trinity Children Centre.
Ayam Brand emphasizes the contribution of its sardines, mackerel and tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.
The Ayam Brand Community Care Campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.
According to Ayam Brand Chairman, Yang MuliaTunku Dato’ Mu’tamir Bin Tunku Tan Sri Mohamed, the brand is delighted to see how far, and how far-reaching this community care campaign has become since it began.
Joining the children at the event were popular television host and actress Ms Nina Nadira, and established blogger and entrepreneur, Ms Sue Lynnwho shared their Ayam Brand experience.
“Ayam Brand products especially the sardines in tomato sauce has been part of my family for as long as I can remember. I can recall having them at my grandparents’ home. Sardine sandwiches were a staple at every picnic and birthday party when I was growing up. We had sardine masak kicap, and sardine curry, too. I associate so many great memories with Ayam Brand, that now when I open a can it is not just the taste that makes me happy, but the wonderful memories that come flooding back. I did not realize that Ayam Brand is 125 years old, but yes, it has that classic taste we always come back for,” said Ms Nina during her sharing session.
Recently, Ayam Brand has been recognized as a leader by the World Wide Fund for Nature(WWF) in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for usage of certified sustainable palm oil. The brand switched to sustainable palm oil in 2010, and became one of the few local companies to make this commitment.
“Ayam Brand is all about sustainability. We’re in it for the long-haul, be it in innovation and longevity, community care, going green and customer satisfaction,” said Tunku Dato’ Mutamir in closing.
For more information on Ayam Brand, please visit Ayam Brand Wedsite or Ayam Brand Facebook.
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