No. 1 dermatologist-recommended brand hits STYLO runway with Happy Skin 24/7 collection. Introducing Neutrogena® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) 2017. Created by local fashion designers Kittie Yiyi and Hazzer Wan Lee, the Happy Skin 24/7collection interprets the happy mood that one exudes with healthy, great-looking skin.
According to Julia Teo, Associate Marketing Director of Johnson & Johnson Family of Consumer Companies, which markets Neutrogena® in Malaysia, healthy, great-looking skinis one of the things that women derives joy. “As the No 1 dermatologist-recommended brand, we believe beauty starts with healthy skin a condition which gives women a lot of positive energy in their daily lives. Imagine looking into the mirror every morning to see healthy and radiant skin, wouldn’t your mood naturally lift and your day start better? Indeed, healthy skin has the power to make one happy and that’s why our latest campaign advocates Happy Skin 24/7 with Neutrogena®,” she said.
Kittie Yiyi’s, the Raffles Design Institute KL graduate’s said: “Whatever you decide to wear, make sure it makes you happy!”. Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.
Hazzer Wan Lee, creative director of HWL by Hazzer Wan Lee Fashion Atelier Kuala Lumpur, graduated with a degree in Fashion and Apparel Design from Herriot-Watt University, Scotland. Hazzer’s fashion collection is inspired by the water splash -- a signature of Neutrogena® Deep Clean range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D effect that mimics the movements of water.
“Happy Skin is something that lasts through all seasons, it’s definitely not a fleeting trend. So we hope to show through our designer’s fashion collection that it’s possible to keep your skin healthy with Neutrogena®, look amazing and stay happy all the time! " said Julia Teo.