REAL CALIFORNIA MILK在马来西亚不断增长的奶酪市场中推出正宗奶酪系列

大马人在提及奶酪时，心就会融化。如今，市场上已出现更多含奶酪食品和各种不同类型的奶酪。至今2023年，马来西亚奶酪市场已达10.94亿令吉，并预计每年将增长7.52%（2023 - 2027复合年增长率）。

加州最大的农业营销委员会 — 加州牛奶咨询委员会（CMAB）最近举办了一场活动，向马来西亚消费者宣传他们带有Real California Milk印章的高品质奶酪。 CMAB旗下的乳制品种类繁多，并不仅限于奶酪、牛奶、黄油、酸奶和雪糕。

大马人很幸运地可以尝到各种加州奶酪，如切达干酪、马苏里拉、辣味杰克乳酪和蒙特利杰克乳酪。对于那些喜欢手工奶酪的人来说，还有来自加州的蓝奶酪、烟熏奶酪和有机奶酪，它们都标有 "Real California Milk "印章。

CMAB的大马代表苏鼎顺 (Eddie Saw) 说，越来越多的大马人开始欣赏加州乳制品的质量，如带有Real California Milk 印章的奶酪和冰淇淋。这些奶酪好得能让您随时享用它们。而且现在有许多大马人已开始将奶酪加入烹饪中。

"不同的奶酪各有各的独特品质与功能 — 从而无限扩大因多种奶酪选择而有的烹饪界领域。值得注意的是，带有 Real California Milk印章的皆是纯正天然奶酪。 我们的奶酪是采用100%纯正加州奶牛牛奶制成，并赢得了多项美国和国外的奖项，"Eddie兴奋地表示。

最近马来西亚举行了一场获得20名大马生活和美食网红参加的烹饪比赛，他们一同展现了加州乳制品和奶酪品质，特别是那些拥有 "Real California Milk" 印章的奶酪。

在烹饪与酒店领域拥有超过30年经验的认证行政总厨，Barbara Alexander用真正的加州奶酪制作了四道美味佳肴——Blue Cheese Chips, Korean Cheese Dogs, Iced Coffee Cheesecake Cream Puffs 和Buffalo Chicken & Blue Cheese Pizza。厨师Barbara解释说，这些美食易于制作，并且深受亚洲人喜爱，特别适合家庭聚餐和轻便美味快餐。

Barbara大㕑更进一步阐述道："一盎司的天然奶酪，如切达干酪、杰克乳酪或马苏里拉奶酪，大约含有一个人每天建议的20% 钙摄入量。那些对乳糖敏感或乳糖不耐受的人，仍然可以通过吃几乎不含乳糖的天然硬（陈年）或软熟品种奶酪来享受奶酪的美味。"

所有网红都戴上厨师帽，拌合着各种真正的加州奶酪与食材/原料，创造出自己的奶酪拼盘。他们最终呈现的作品是根据他们的表现与创意来评判，其中创意就概括了调合拼盘的多样化、美味和简单性。

美国是世界最大的牛奶生产国，而加州则是牛奶产量最高、第二大的奶酪生产州。约有50家奶酪制造商正以加州牛奶生产超过250种不同品种和风格的奶酪。

加州乳品生产商非常了解奶牛的健康、舒适和安全，并极其重视动物护理。加州是世界上许多现代化、技术先进和高效乳品业的经营所在地，通过更清洁与永续经营驱使，拥有着让牛群舒适与护理的最佳实践。 加州引领着美国的永续经营乳品业作法。

三种奶酪

仿制奶酪

以非乳制品制成

以植物油/棕榈油制成

天然奶酪

100%牛奶制成

加工奶酪

加工奶酪是通过加热天然奶酪后混入其他成分，如乳化剂和防腐剂制成 — 可包括奶油、水、植物油、淀粉、乳清或其他。

欲知详情和查问食谱，请浏览 www.realcaliforniamilk.com 或 FaceBook @RCM Malaysia

Less On Balanced IQ And EQ Development Will Cause Kids To Be Under-Prepared For The Future

Local experts, Dr. Rakhee Yadav, a consultant paediatrician from Ara Damansara Medical Centre and Associate Professor Dr. Cheah Pike See, a neuroscientist and anatomist at Universiti Putra Malaysia (UPM), shared at the Enfagrow A+ Mindpro Holistic Brain Expo that parents should be concerned about their kids' balanced development in both IQ and EQ, rather than emphasising IQ development alone, due to the constantly evolving future.

"According to the 2019 National Health Morbidity Survey (NHMS), the prevalence of mental disorders among Malaysian children aged five to nine years is estimated at one in 20 children. Our kids need balanced IQ and EQ development to be future-ready. While professional success is the ambition of most parents for their kids, it is equally important to create a future generation that can successfully build social connections, handle stress, and live life confidently amidst the challenges expected in such a fast-paced world," said Dr. Rakhee Yadav.

 

Assoc Prof Dr. Cheah Pike See also emphasised, "Nutrition, bonding, and experiences are the three crucial building blocks for a growing child as they contribute to a child's intellectual, emotional, and social abilities. It is important for parents and educators to be aware and provide children with the right nutrition, emotional support, and positive experiences during these formative years. This lays the foundation for their future success and lifelong holistic development."

Supporting their views is the Malaysia Education Blueprint 2013-2025 (Preschool to Post-Secondary Education), which recognises the growing awareness among parents and educators about the importance of nurturing children's emotional well-being and developing their EQ alongside their academic skills1. EQ development has become a focus in Malaysia, with an increasing emphasis on social and emotional learning in schools and early childhood education programs.

These comments were made at the launch of the Holistic Brain Expo - An Educational Expo for Future-Ready Kids, a collaborative effort between Enfagrow A+ MindPro and Universiti Putra Malaysia (UPM), emphasising their dedication to the future of education. As part of this collaboration, UPM played a vital role in shaping the expo's content and objectives. Additionally, Enfagrow A+ MindPro extended invitations to over 500 students and educators from 15 kindergartens across Klang Valley to participate in this prestigious educational expo. The expo was officially launched by esteemed individuals including Assoc Prof Dr. Cheah Pike See; Dr. Rakhee Yadav, Brian Fischel, General Manager of Mead Johnson Nutrition, Malaysia, Singapore, and Vietnam; and Enfagrow A+ MindPro Celebrity Mom, Nur Fazura.

“The human brain is an intriguing invention of nature. During growth spurts, brain cells multiply to establish a multitude of connected networks. The more the brain cells connect, it supports the holistic development of the brain. MFGM and DHA produce brain chemicals called neurotransmitters, which carry information from one brain cell to another, regulating mental and emotional abilities. It is important for parents to understand the required nutrition in early toddler hood and preferably nutrition should contain MFGM to help nourish EQ development and expert recommended DHA6 that nourishes IQ development. The benefits of nutrition extend into adolescence, shaping a child's intellectual and emotional well-being in the long run,” added Dr Rakhee Yadav.

"Enfagrow A+ MindPro recognises the critical role of strong nutrition during the first five years of a child's life in fostering holistic brain development. Research shows that 90% of brain development occurs during this period, making a strong nutritional foundation paramount. As the future constantly evolves, encompassing challenges like climate change and opportunities arising from artificial intelligence (AI), parents are increasingly aware of their child's readiness to navigate the changing landscape and pursue their chosen career paths. With a rich legacy of industry leadership spanning decades, Enfagrow A+ MindPro has revolutionised child nutrition through scientific breakthroughs such as DHA & MFGM. We remain steadfast in our commitment to empower parents and educators, promoting a holistic approach to children's brain development. This educational expo serves as a platform to raise awareness and reach a wider audience, highlighting the crucial importance of laying the right foundation from toddlerhood,” said Brian Fischel, General Manager of Mead Johnson Nutrition, Malaysia, Singapore and Vietnam.

The expo features a range of interactive experiences, including a virtual tour of the Brainverse, a shimmering dome where visitors will be transported 'inside a brain' for an electrifying display of neural networks firing up as the brain develops during the first five years of life. In addition, the edutainment event features interactive experiences, including an exhibit with real brains, a hands-on synthetic brain-anatomy game, interactive technology to delve into the inner workings of the brain, and fun brain games and challenges. Throughout the exhibition, parents and educators will have access to knowledge from leading experts on proper nutrition, parental education, and healthy lifestyle/environmental choices to support their children's optimal development. 

Entrance is free and open to the public. Opening hours are from 10am to 10pm from 18 May to 21 May and the expo is suitable for parents, children, educators and healthcare professionals working with children. For more information, please visit Enfagrow A+ Malaysia Facebook page.

New Generation of Malaysians Shop Value-Based Online

New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over ‘new’. 

Over the last three years, Shopee marketplace saw consumers putting value-based shopping into practice with a total 1.4 million items sold that were demo units, warehouse clearance items with minor defects, bundled goods, and also pre-owned products. 50% of these were FMCG categories Baby and Toys, Groceries and Pets, and Health and Beauty, 27% pre-owned fashion, 17% lifestyle items (Home and Living, Outdoor Sports, Hobbies, Games and Books) and the remainder used Electronics.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Value-based shopping is clearly the future. Generation Z shoppers on our marketplace are telling us with their keyword searches that for every 6 times they look for something new, 4 other times, they are looking for something pre-loved, recycled, reused or display units. They are exercising their purchasing power in a very deliberate way, and it’s humbling to be able to meet the needs of this group of consumers by connecting them to sellers who are aligned with their values.”

“Shopee makes it easy for Malaysian sellers with stocks to clear to list their pre-loved goods and describe and show users the conditions they are authentically in so that people can make smarter shopping decisions. In February 2023, we saw an estimated 15% increase in pre-loved SKU listings compared to the same month last year. We believe that we make it easier for our consumers to shop with more value online,” Soh concluded.

The most popular warehouse clearance supplies were hand sanitisers as Malaysians increased their need for personal hygiene protection. As households economised on spending, overstock but affordable skincare, cosmetics, and personal care products were hot in demand. Unsurprisingly, shoppers also chose ‘pre-owned’ over ‘new’ with baby and children accessories, baby and children toys, and pet accessories that get outgrown with age.

Influencers’ content on Shopee Live has also been shifting to cater to value-based and purposeful shopping decisions. Throughout the last three years, livestream sellers recorded four times more pre-loved orders sold and twice as much live streaming content for pre-owned products compared to new products. This could be attributed to the authenticity generated by influencers demonstrating pre-loved units in their genuine condition along with positive messages shaping sustainable mindsets.

Shoppers keen to support recommerce can type the following keywords on Shopee’s search bar: “pre-loved”, “bundled”, “warehouse clearance”, “thrift”, “second hand”, “used”, “demo unit” and “pre-owned”. In addition, users can find titles for preloved Live Streams available to view in the Shopee mobile app. Shopee users should also note that from 24 March, Shopee has introduced ‘Change of Mind’, a free return and refund feature for the entire Fashion segment (Local Sellers only) on the marketplace, to enable a ‘want not, waste not’ mindset this Ramadan and Raya.

A Quiet Place That Is Not So Quiet After All

Not your average quiet place, A Quiet Place welcomes music lovers and karaoke buffs to sing to their heart’s content, host a party or just to enjoy the entertainment of others. A one-stop entertainment location with three concepts under one roof, A Quiet Place is poised to be the latest hang-out spot to have the ultimate karaoke fun. 

Opening in the heart of Bukit Bintang, A Quiet Place is the flagship store for Loud Speaker 2.0, Mini Studio, and GeTai that spans 17,000 sqft with each of the concepts catering to its very own brand of niche consumers. Loud Speaker 2.0 is the first premium outlet to be launched since the opening of its existing 11 Loud Speaker outlets. Mini Studio and GeTai are new karaoke concepts which were first introduced in Johor Bahru (JB) and now brought to Kuala Lumpur. The flagship outlets for Mini Studio and GeTai in A Quiet Place are also given a different look and feel compared to its inaugural outlets in JB. 

"This is a key milestone for us to bring all of our 3 brands under one roof, especially after a difficult two years with the pandemic. A Quiet Place is more than just a karaoke entertainment centre, it is also a statement of our commitment to provide our consumers with a unique and top-notch experience. From a private studio experience in Mini Studio, a spacious room in Loud Speaker 2.0 with family and friends, to singing on stage like a performer in GeTai, there is something for everyone with each experience unique in its own way”, said Damien Soh, Founder & Chairman of Ottotree Group. 

As patrons walk into A Quiet Place, they will be greeted with a 70s vibe with sophisticated and luxurious take on the retro glam, providing a sense of comfort with its contemporary-minimalist appearance of high ceilings and natural light coming in through glass doors and windows. Karaoke-goers will then be transported to their respective entertainment areas, each showcasing their own signature interiors.

At A Quiet Place, patrons can select songs from their mobile phone on demand through a web app. Consumers will have over 300,000 selections of songs from various genres to find their top karaoke picks. The state-of-the-art sound system by JBL and large high-definition screens are accessible in Loud Speaker 2.0 and GeTai to ensure maximum quality for the patrons to enjoy.

Consumers in Loud Speaker 2.0 and GeTai can also order a healthy kombucha by Myboocha or enjoy the free flow non-alcoholic beverages from the drinks bar while snacking on popcorns. Alcohol lovers will also appreciate the selection of fine organic wines and cocktails curated by their in-house sommeliers. Karaoke buffs can choose from any of the three concepts in one convenient place to let loose and belt it out.

Loud Speaker 2.0

Loud Speaker 2.0’s classy yet edgy vibe will make consumers feel pumped and ready to start their own mini concert. Perfect for those seeking a premium karaoke experience, Loud Speaker 2.0 rooms cater to a private, comfortable, and spacious environment, with the Bukit Bintang outlet being grander than the existing Loud Speaker outlets.

The music-enhanced lighting effects available in all Loud Speaker 2.0 rooms create a high-energy atmosphere that engages the senses to amplify the overall experience of the guests. The karaoke sessions will surely be elevated with giant visual screens providing an immersive experience to the users and are available in the Opera (VIP) and Festival (VVIP) Rooms. Speaking of great parties, the Festival Room can fit up to 40 people and is suitable for private or corporate events.

The room sizes range from 100 sqft to 800 sqft featuring 5 room types; Audition (small), Cabaret (Medium), Symphony (Big), Opera, and Festival; with 33 rooms in total including 7 Opera rooms and 1 Festival room. The booking rates start from RM 40 per hour which comes with free flow of non-alcoholic drinks. All customers can enjoy “buy 2 free 1 hour” privileges. Additionally, existing Loud Speaker’s Jom K Kakee members get to redeem free room upgrades. This promotion is subject to availability and is valid from 22 Feb to 31 Mar 2023.

 

Mini Studio

Good news for budding singers and artistes alike. Mini Studio offers a real studio-like atmosphere offering the experience to sing like a recording artist. It is also the perfect place for anybody who is looking for a quick karaoke fix or getaway entertainment with a starting price of just RM 10 for 30 minutes. Now, that is an idea for the next lunch break.

First opened in Toppen Shopping Centre, Johor Bahru, the brand has made its way for the community of Klang Valley to try this unique experience. Mini Studio has a sleek modern and clean look of a luxurious studio setting. Calm accent colours that are present mimic the professional ambience of the music industry. Additionally, it is fuss-free with contactless check-in at the kiosks available. Once arrived, consumers can head to the kiosks to book and pay before going to the designated room. The room capacity ranges from one pax in the Duet room to eight pax in the Choir room with 23 rooms in total.

On top of that, a Record & Share function is currently in the works. The real studio-like experience just got better because singers will soon be able to record themselves in the studio and save it for upcoming demos or even uploading to social media. Mini Studio is also open for franchising opportunities, and registration is now available. Potential investors and entrepreneurs can email to franchise@ministudio.my to find out more. 

GeTai

GeTai (歌台), which literally translates to “song stage” in Chinese is thought to have originated in Singapore in the 1940s. It became a popular form of entertainment over the years and have been modernized to continue its position in the entertainment world.

If you are looking for something challenging, GeTai is the way to go. GeTai is an open mic karaoke bar that can fit approximately 100 pax at a time, offering various seating settings from bar and dining tables, to couch areas. Get ready to be transported to an old-timey Shanghai movie because GeTai’s interior is an exquisite fusion of old oriental and technology with a red-carpet stage. Music lovers who prefer downtime can sit back and enjoy other people singing while experiencing the opulence of GeTai. 

 

Singers can use their in-house app to sing and be rewarded, or reward another person for their performance. When users receive a virtual gift, it will be converted into points, and they can use it to claim prizes like MacBooks, iPhones, Apple Watches, AirPods and many more.

In making things more convenient, Mini Studio and Loud Speaker 2.0 will launch the first online karaoke reservation system to further enhance the booking experience. With no queue, consumers can book their session anytime, anywhere, and dive right in when they arrive. 

With expansion plans in the pipeline, Loud Speaker, Mini Studio, and GeTai is set to open another five new outlets each within the coming year. Visit us at A Quiet Place for the ultimate premium karaoke experience. For more information on A Quiet Place, go to https://www.aquietplacekl.com/

Address :
GF-003, Ground Floor, Federal Arcade, No. 35, Jalan Bukit Bintang, 55100 K.L
Booking enquiries / contact number: +6012 766 7161 (Loud Speaker 2.0) / +6012 706 7161 (GeTai)

5 Places To Buy Yummy Buka Puasa Meals On ShopeeFood This Ramadan

With Ramadan just around the corner, ShopeeFood users can get their favourite buka puasa meals delivered right to their doorstep for better convenience during the fasting month. With discounts and free delivery, ShopeeFood users can spend more time enjoying a yummy meal to start and end of the day while spending less time in the kitchen or being stuck in traffic during rush hour. Kongsi Keriangan with your family and friends this Ramadan, and order from ShopeeFood today. ShopeeFood offers a variety of merchants to choose from and if you don’t know where to start, checkout these 5 popular restaurants on ShopeeFood to order your meals from:

1. Tiga Budak Gemok: This restaurant serves generous portions of Malaysian comfort food that are perfect for sharing with friends and family. Popular dishes include Nasi Ayam Kicap Biasa + Telur + Tempe and Siput Masak Lemak Cilipadi.
2. Pasta Panas: This popular pasta joint offers a unique and exciting dining experience with their spicy twist on classic pasta dishes. Try out their bestselling pasta dishes like Spicy Chili Mac and Salted Egg Pasta.
3. 4Fingers: This restaurant serves mouthwatering Korean-style fried chicken that is crispy, juicy, and addictive.Offering singular combos and family sets, 4Fingers is perfect whether you’re dining alone or with your loved ones.
4. Tealive: Tealive is a popular chain of bubble tea shops in Malaysia, known for their diverse range of delicious drinks made with fresh ingredients.
5. Sushi King: For sushi lovers, Sushi king provides a wide selection of fresh and delicious sushi, sashimi, and other Japanese dishes at affordable prices, making it a go-to spot for sushi lovers.

Don’t forget to checkout these special discount days as well and make the most of your fasting month food orders:

ShopeeFood Day : Link

From 20 Mar - 22 Mar, kickstart the holy month of Ramadan right and enjoy great discounts and free delivery for buka puasa meals.

• Up To RM30 OFF (no minimum spend)
• Super Deals up to RM21 OFF
• Free Delivery

ShopeeFood PayDay Sale : Link

From 25 Mar - 28 Mar, treat yourself and your loved ones to yummy meals without breaking the bank.

• Up To RM30 OFF (no minimum spend)
• Super Deals up to RM21 OFF
• Free Delivery