Wednesday, March 25, 2020

Tealive brews up Life-Long Learning at KidZania Kuala Lumpur


Bubble Tea, the international beverage sensation which has enticed the palates and captured the hearts of people all across the world, Malaysians included, has officially landed on the steps of KidZania Kuala Lumpur as the award-winning indoor family center welcomed its newest industry partner, Tealive.


To formalise the partnership, Bryan Loo, Chief Executive Officer of Loob Holding Sdn Bhd, the brand owner of Tealive, was presented with the ‘Key to the City’, a symbolic honour traditionally bestowed by a city upon esteemed individuals by KidZania Kuala Lumpur’s very own mayor, Shahrul Nizar Ahmad.


Aimed at promoting experiential learning and diverting children’s attention away from gadgets, the new Tealive café establishment will expose kids to the ins and outs of being a Junior Tearista through hands-on experiences that promote the development of useful life skills.


“We’re delighted to have Tealive, one of Malaysia’s largest beverage chains and experts in their own right, partner with us to lend industry insight and work hand-in-hand to equip children with vital skill sets for the future such as self-confidence, attention to detail, independence and communication skills,” said Shahrul Nizar Ahmad.


Some of the activities visitors can look forward to at the Tealive café establishment include learning how to brew Tealive’s signature handcrafted teas – the Original Pearl Milk Tea and Mango Juice with Pearls, learning how to work the machinery and tools, manage a store, as well as handle customer service. The ingredients involved in making the milk tea and pearls are freshly-brewed tea and tapioca starch. All drinks that are prepared in the establishment are also capped at only half-sugar level.

Commenting on the partnership, Bryan Loo said, “Malaysians already have a strong tea culture. We’re happy to extend this into a modern tea-drinking lifestyle and in the process enabling Tealive to be the leading brand in hand-crafted tea at home and in this region. “This venture is yet another Tealive Breakthrough for us and we’re excited to be chosen by KidZania Kuala Lumpur for this meaningful activity for our young. We’re confident this partnership will be successful and beneficial to both the children and parents.”


“Children at KidZania will no longer be full of awe and wonder at how their pearl milk tea is made. At Tealive, we strongly believe that providing a hands-on experience is much better than watching videos to pick up a new skill.


This process, he added, would give children fresh insight into the effort, care and attention to quality and hygiene behind-the-scenes before each cup is ready to be served. “They will have a healthier respect for customer-service staff wherever they go and will hopefully grow up to be ‘better’ customers themselves,” he quipped.

For more information about KidZania Kuala Lumpur, please visit KidZania website and follow KidZania Facebook page.

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